Alpha Co - Privacy Policy

Last updated: February 23, 2025

This Privacy Policy describes how Alpha Co (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from alphaco.lk (the "Site"). It also applies when you communicate with us regarding the Site (collectively, the "Services").

By using our Services, you agree to the terms outlined in this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or other operational reasons. Any updates will be posted on the Site, and the "Last updated" date will be revised accordingly.

2. How We Collect and Use Your Personal Information

To provide our Services, we collect and use personal information from various sources, depending on how you interact with us.

Personal Information We Collect

The types of personal information we collect include:

✅ Information You Provide Directly

Contact Details: Name, address, phone number, and email.

Order Information: Billing/shipping address, payment details, order history.

Account Information: Username, password, security questions.

Shopping Activity: Items viewed, added to cart, saved for later, reviews, referrals, loyalty points.

Customer Support Information: Communications with our support team.

✅ Information We Collect Automatically

Usage Data: Device type, browser type, IP address, network connection details.

Cookies & Tracking Technologies: We use cookies and similar technologies to enhance user experience and analyze website interactions.

✅ Information from Third Parties

E-commerce platform providers (e.g., Shopify).

Payment processors to securely process transactions.

Marketing and analytics partners for advertising and insights.

We use this information to process your orders, improve our services, prevent fraud, and enhance your shopping experience.

3. How We Use Your Information

We use your personal information for:

Providing and managing our Services (processing payments, fulfilling orders, delivering notifications, facilitating returns/exchanges).

Marketing and advertising (sending promotional emails, SMS, or ads tailored to your preferences).

Security and fraud prevention (detecting unauthorized activity and ensuring account security).

Customer service (responding to inquiries and improving your experience).

4. Cookies and Tracking Technologies

We use cookies to personalize content, improve site performance, and enhance your experience. You can manage or disable cookies via your browser settings, but doing so may affect functionality.

For more details on cookies, visit: https://www.shopify.com/legal/cookies

5. How We Share Your Information

We may share your personal information with:

Service providers (e.g., payment processors, fulfillment centers, shipping companies, IT providers).

Marketing partners to help us provide tailored promotions.

Business affiliates within our corporate group for operational efficiency.

Legal authorities if required to comply with laws, regulations, or protect our rights.

We do not sell or rent your personal information to third parties.

6. Security and Data Retention

We implement security measures to protect your personal data. However, no online platform is 100% secure, so we encourage users to safeguard their login credentials.

We retain personal information for as long as necessary to:

Fulfill our contractual obligations.

Comply with legal requirements.

Resolve disputes and enforce agreements.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

Right to Access: Request a copy of your personal data.

Right to Delete: Ask us to delete your personal information.

Right to Correct: Update inaccurate or incomplete information.

Right to Opt-Out: Request to opt out of targeted advertising and marketing communications.

To exercise your rights, contact us at support@alphaco.lk

8. Third-Party Links & External Services

Our Site may contain links to third-party websites. We are not responsible for their content, privacy policies, or security measures. Please review their policies before engaging with these sites.

9. Children's Data

Our Services are not intended for children under 16 years of age, and we do not knowingly collect data from minors. If you believe a child has provided personal data, contact us to request deletion.

10. International Data Transfers

If you are accessing our Site from outside Sri Lanka, your data may be transferred and processed internationally, following applicable data protection laws.

11. Contact Us

For any questions or concerns about this Privacy Policy, please reach out to us at:

📧 Email: support@alphaco.lk